Kick-off PUMA: the end of packaging as an environmental issue

Packaging is the activity of temporarily integrating an external function and a product to enable the use of the product. Packaging has been with mankind already since ancient times in some moderate form, but the 20th century has brought a dramatic acceleration. The world 'does it' at least 100,000 times per second - creating a huge environmental issue.

NVC now has started an ambitious project with the goal to end packaging as an environmental issue. We build on the wealth of experiences we have gathered and the many activities we have developed in the years 1996-2016 and we strive to get the job done in the next decade, so in the years 2017-2026. The name of the project is PUMA: Packaging Upcyclable Materials Accelerator and the official kick-off was 29 March 2017 in Blijdorp Zoo, the Netherlands. We invite the members of the NVC to actively participate in project PUMA.


14.00-15.00 Registration with coffee and tea
                     Entry closes at 15.00
15.00-15.10 Welcome and introduction
15.10 -15.40 Why we should and how we could end packaging as an environmental issue
  - Starting points and definitions on packaging and environment
- Environmental issues of the past and how they were solved
- Solving environmental packaging problems: yes we can?
15.40-16.00 First reflections
  Creating a LOT of space for finding the right solutions: Legislative – Organisational - Technological
16.00-17.00 LOT Round Table Workouts
17.00-18.00 Plenary feedback and resulting action points
18.00-19.15 Joint dinner (buffet)
19.15 Guided tour through Oceanium in small groups (10 persons/group)
20.15 Concluding coffee
21.00 End-of-meeting


More information about PUMA can be found here. You can also contact Helen Crowe, +31-(0)182-512411.