Eighth plenary meeting PUMA

Thursday 14 March 2024
Van der Valk Hotel VIANEN1
1.00-5.45 PM CET2


The 8th annual meeting of the PUMA project will take place on Thursday 14 March 2024. With PUMA, we are working together to end packaging as an environmental problem.

The format is Live Hybrid. You can participate physically with other NVC members or you can actively participate online from any other location.

The meeting is exclusively accessible for NVC members or on invitation by NVC. There are no costs involved. You are welcome, even if you are not yet part of the PUMA project!
For more information, please contact Helen Crowe, +31-(0)182-512411.


12.00-13.00 Registration and welcome lunch3

13.00-13.15 Opening, summary of last year’s PUMA activities and a concise introduction of today’s programme by Michael Nieuwesteeg, NVC director


The current and future legislation on packaging and environment in Europe, new legislative developments in the USA, India and the ROW. There can be no sustainable legislation without effective enforcement: how to control the administrative burden for business and enforcement agencies alike, how to shape internationally harmonised law enforcement?

Primer by Helen Crowe (NVC) followed by a joint session with ‘on-stage’ session members and all participants

Panel members are:

Helen Crowe (Editor-in-chief of the NVC Members-only Environmental and Regulations Guide MERGE and the NVC World Packaging Standardisation Guide WPSG)

Valeria Branca (Project Manager at the Extended Producer Responsibility Alliance EXPRA)

Erik Haverkort (Former Member of Parliament of the liberal party (VVD) in the Netherlands, experienced specialist in packaging and environment legislation)

Divya Bhardwaj (PUMA Project participant environmental packaging developments India).

Live Online from India: interview with Vipul Arora (General Manager at ITC Limited) business insights from a worldwide India industry leader and the development of the Hindi-language edition of the PUMA MANIFESTO

SHORT BREAK for questions, input and reflection



Which new processes and materials do we need? The future of biobased plastics for packaging. Applying Generative Artificial Intelligence in (packaging) materials characterization. Intelligent Collect-Control systems for waste collection.

Primer by Serra Anker (NVC) followed by a joint session with ‘on-stage’ session members and all participants

Panel members are:

Serra Anker (Junior manager NVC Packaging materials and processes), introducing the NVC Report Biobased plastics for packaging and the NVC Report The future of recycling in packaging.

● Roy Visser (Team Leader Polymer & Application Development) and Monalisa Goswami (Business Development Manager EU), Avantium Renewable Polymers

Applying GenAI in materials science. Key insights from the EU AID4GREENEST innovation project by Dr. Ilchat Sabirov and Michael Sluydts: Application of Artificial Intelligence in the design of metal products, also taking into account their after-use Collect-Control and Backend-processing.

Tyrell Pantophlet (CEO and co-founder of PLAEX Technologies, inventor of GARBY the intelligent waste bin).

SHORT BREAK for questions, input and reflection



Which Coding and Identification is required to facilitate the effective collection and subsequent Backend-converting (material recycling) of packaging materials? Addressing the challenges in the unique PUMA LEGO-bricks based materials recycling simulation game.  

Primer by Michael Nieuwesteeg (NVC) followed by a joint session addressing the main topics

How to define the right Coding and Identification packaging (waste) materials for effective material recycling? Key insights from the NVC-GS1 Thinktank.

Live from the USA: a short intro by Todd Bukowski (PTIS) on trends in the USA and highlighting the upcoming USA-EU PUMA Workshop on packaging and environment (taking place on Thursday 6 June 2024 in Boston Ma. USA)

16.45-17.00 Conclusion of the Live Hybrid part of the meeting, addressing the coming year’s activities and action points

17.00-17.45 The PUMA LEGO bricks material recycling simulation game7

Discover together the challenges, impossibilities and opportunities in packaging material recycling, in this unique joint interactive PUMA workshop. Enjoy using the iconic LEGO bricks in a way you have not done before – and will never forget…

17.45-18.30 Informal after-party8


[1] https://www.hotelvianen.com/route-description/

[2] Timing for online participants; for physical participants the timing is 12.00-18.30 hrs including lunch and after-party

[3] Physically attending participants only

[4] Including short Q&A session

[5] Including short Q&A session

[6] Including short Q&A session

[7] Only for and with the physical, on-venue participants

[8] With drinks and snacks, only for and with the physical, on-venue participants