Plenary meeting PUMA 2020

Working together to the end of packaging as an environmental issue worldwide

The fourth annual plenary meeting of the NVC PUMA project will take place 25 March 2020, at Diergaarde Blijdorp in Rotterdam, the Netherlands (see photo). The meeting is exclusively accessible for NVC members or on invitation by NVC. The programme can be found under the photo.

For more information, please contact Helen Crowe, +31-(0)182-512411.


Shark Hall
of Rotterdam Blijdorp Zoo
Blijdorplaan 8
3041 JG Rotterdam
The Netherlands



14.00-15.00        Registration with coffee and tea


15.00-15.20        Update on PUMA activities and results 2017-2019
Michael Nieuwesteeg, NVC managing director

  • PUMA highlights 2017-2019
  • Inspiration from the scientific community: eco-design (Antwerp University) and consumer behaviour (Tinbergen Institute Amsterdam)
  • The PUMA Manifesto (introduction on day 0 of packaging exhibition interpack2020)

15.20-15.50        Eco-design for a circular economy: theory, practice and student’s initiatives
Prof. dr. Els Du Bois, Charlotte Harding, Pauline De Vooght, Esther Noëth (Antwerp University)

  • Principles of eco-design
  • Applications of eco-design in packaging
  • Be inspired: concepts for cosmetics, hospital care and supermarket food

15.50-16.20        No clue about bioplastics
Dr. Erik Ansink, Louise Wijk, Frederiek Zuidmeer, Fédra Bártfai (Tinbergen Institute Amsterdam)

  • Enjoying a lemonade drink in the Amsterdam Vondelpark....
  • To what extent do consumers understand how to dispose of their emptied cups?
  • Conclusions and ramifications for the world packaging community

16.20-16.30       Introduction to the PUMA Manifesto and break-out sessions

  • The PUMA narrative: working together to make an end to packaging as an environmental issue worldwide
  • Key elements of the PUMA narrative and resulting journey
  • Content and context of the PUMA Manifesto


16.30-17.30       Break-out sessions in THE AUDITORIUM and THE SHARK HALL

  • The PUMA Manifesto narrative text and graphics
  • The PUMA Manifesto context
  • The PUMA Manifesto impact

17.30-18.00       Plenary feedback, resulting action points and conclusions in THE AUDITORIUM


18.00-19.30       Joint informal buffet dinner and concluding coffee/drinks

19.30                   End of meeting