Launch of the PUMA MANIFESTO Japanese edition

working together to end packaging as an environmental issue in Japan and worldwide

Friday 26 February 2021 the Japanese edition of the PUMA MANIFESTO will officially be launched in a unique presentation at TOKYOPACK2021 3PM Tokyo Time. The presentation is shown to the live audience attending the exhibition in Tokyo that time and will be accessible globally later that day via the NVC and TOKYOPACK 2021 website. The Japanese edition of the PUMA MANIFESTO and the presenetation can from that moment on be downloaded FREE at www.nvc.nl/puma

The PUMA Project
The PUMA Project is the collective effort of the packaging business community to end packaging as an environmental issue worldwide. Packaging has been with mankind already since ancient times, however the 20th century has brought a dramatic acceleration. The world now packs at least 320,000 products each second, resulting in as many emptied packs later in time and at a different location. This has caused substantial environmental concerns. As packaging business community we will only keep our societal licence to operate if these concerns are properly addressed.

The PUMA MANIFESTO
The PUMA Manifesto was published on 6 May 2020 (in English) and outlines the way forward to end packaging as an environmental issue worldwide. It includes the PUMA Model that describes the essentials of the packaging activity and the resources involved. A conceptual roadmap is presented to be applied by every individual actor and the world packaging community as a whole in a self-organising manner.

For all info on PUMA please visit www.nvc.nl/puma