NVC lecture ‘Packaging as key factor for the sustained success of e-commerce’ at Shopping Today conference

Packaging is the activity of temporarily integrating an external function and a product to enable the use of the product. The success of conventional retail is for a major part based on this activity. How would self-service be possible without the availability of packaged products?

As e-commerce is growing, so does the importance of adequate packaging. This lecture provides how packaging can be used for the sustained success of your e-commerce activities.

The Shopping Today conference takes place at September 23^rd in Utrecht (the Netherlands). 
For more information please contact Michael Nieuwesteeg.