Report: Older consumers are seeking convenience in food

The older population are quickly becoming some of the biggest seekers of convenience, with 17.1% of their food consumption motivated by this need, finds a report from Canadean. According to the report “New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions”, a growing number of older consumers are looking for convenient lifestyle enablers – products which allow them to live and consume without difficulty.
Old age is often accompanied by a loss of strength and dexterity in hands and wrists, meaning that fiddly opening mechanisms or tight screw tops can present an issue (News Item Canadean, 12 August 2014).
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